SIX13|RDD Media Research Group ∞ a Creative Company
Pure DOPE is a literary lifestyle magazine created by writer-producer Tone Swep in 2010. The publication prides itself on the promotion of prosperity, individuation, and youthfulness, with a thought-couture focus on presenting style without sacrificing substance: Young, Fly & Affluent. Pure DOPE is noted for its highbrow urban socio-cultural emphasis and upscale approach to delivering editorially rich, artistic creative. Best known for its literary lifestyle theme, Pure DOPE’s in-depth interviews, commercial videography, breath-taking images and – perhaps most famously, star making – have proven the brand’s truest attractions. The magazine is a first major cover for a growing number of young stars including: Tyga, Angela Simmons, Meek Mill, Melanie Fiona, Travie McCoy, Cymphonique Miller, Big Sean, Jasmine V, August Alsina, Tinashe, Jacquees, Bianca Santos, Fabolous and Karen Civil.
As of September 2016, Pure DOPE has approximately 400,000 readers worldwide with a multi-platform circulation of close to 250k. Based in the artsy, historically creative, figurative town of “Utopia” – an ideal society – the magazine has US affiliations in Hollywood and New York, and an international presence in Tokyo, Sao Paulo, London and other global media capitals. Pure DOPE Magazine is a favorite among industry insiders. Beloved by publicists, record labels, talent managers, clothing brands, indie artists, style imprints, and the freelance professionals who largely comprise it’s “staff”, DOPE MAG is widely considered to be one of the most influential street glam media outlets in the world.
In 2014, Pure DOPE’s fast growing sister publication SEXEE Magazine was launched. Quickly establishing itself as a must read for the “sweet, sassy, and seductive” woman with niche attention to entrepreneurship, SEXEE MAG is an editorial companion of the affluent reader interested in multi-ethnic women of elegance and enterprise.
In 2015, Pure DOPE launched it’s script-to-screen-&-stream production wing LOOTxRIOT.
In 2016, Pure DOPE announced a new men’s outlet called MANSION Men’s Magazine.