SIX13|RDD Media Research Group a Creative Company

SIX13|RDD Media Research Group was founded by writer-producer, brand scenographer, and marketing creative Tone Swep in 2007. The company operates as a hybrid brand umbrella and is responsible for the creation, development, production, and publishing of three highly successful international media outlets: Pure DOPE Magazine (2010-2017), SEXEE Magazine (2013-2017), and MANSION Men’s Magazine (2015-2017).

SIX13 connects companies, builds brands, curates creative, launches lines, extends energy, invests in innovation, and positions people to win. Each engagement. Every client. Each and Every time.

Through SIX13|RDD’s consultative division – DOPE 310 {D3} – the company provides brand innovation, creative project development, and sales channel consulting in the artist/entertainer, indie/startup, and m-Comm/eComm boutique space.

In 2015, SIX13|RDD launched its newly minted production house – LOOTxRIOT. The indie arts imprint currently has the fantasy thriller “Roses After Abel” in development. As a screenwriter, Swep has written and developed motion projects for film/television producers Tracey Baker-Simmons and Wanda Shelley of B2 Entertainment; Will Packer and Rob Hardy of Rainforest Films; Edmonds Entertainment, and Grand Hustle’s Jason Geter, this after working in development at 40 Acres and a Mule Filmworks’ west coast development under Spike Lee.

In 2015-16, Swep produced the “Summer Sessions” web series with tech giant Mobli. The show fused music artists, actors, and social media stars with magazine glam shoots and mobile tech. Broadcast directly to the photo/video sharing app’s over 40 million active users, the series was filmed on location at an upscale beach house in Venice, California. Mobli Investors included Serena Williams, Leonardo DiCaprio, and Tobey Maguire.

As a creative producer, Swep is credited with introducing and popularizing such themes as “Model Behavior”, “Young, Fly & Affluent”, “HighBrow Urban”, and “Literary Lifestyle”. The visionary’s thought marketing, globally immersive, social capital approach to artist coverage – along with a consistent dedication to gender diversity and ethnic inclusion – is widely considered a Zeitgeist lightning rod in the millennial/Gen Z demographic of multi-cultural American media.